Buku/Printed Material

Entry strategies for international markets

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TABLE OF CONTENTS

Preface
1 The New Global Economy: Challenges and Opportunities
2 Designing Entry Strategies for International Markets
3 Deciding on the International Product Candidate and Target Market
4 Entering International Markets Through Exports
5 Entering International Markets Through Licensing and Other Contractual Arrangements
6 Entering International Markets Through Investment
7 Deciding on the Right Entry Mode
8 Designing the International Marketing Plan
9 Designing and Managing Entry Strategies Across Cultural Differences
10 Designing Entry Strategies for Global Competitive Advantage in Multinational Enterprise Systems
Notes
Supplementary Reading
Index

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New York : Lexington Books., 1994

Deskripsi Fisik

xii, 324 p. : index, bibl., notes, figs., tabs., s

Bahasa

English

ISBN/ISSN

0-02-926903-2

Klasifikasi

BCB/AZB 521 Roo

Edisi

-

Subjek

Marketing
International markets

Versi lain/terkait

Lampiran Berkas

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