Buku/Printed Material

Corporate entrepreneurship and innovation

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CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of corporate entrepreneurship and innovation provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Table of Contents :

Part I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP. 1. The New Entrepreneurial Imperative. 2. The Unique Nature of Corporate Entrepreneurship. 3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity. 4. The Forms of Corporate Entrepreneurship. 5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations. Part II: CREATING THE ENTREPRENEURIAL ORGANIZATION. 6. Human Resources in the Entrepreneurial Organization: The Creative Individual. 7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective. 8. Corporate Strategy and Entrepreneurship. 9. Structuring the Company for Entrepreneurship. 10. Developing an Entrepreneurial Culture. Part III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE. 11. Constraints on Entrepreneurial Performance. 12. Leading the Entrepreneurial Organization. 13. Assessing Entrepreneurial Performance. 14. Control and Entrepreneurial Activity. 15. Sustaining Entrepreneurial Performance in the 21st Century Organization.

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

USA : Cengage Learning., 2011

Deskripsi Fisik

xix, 471p. : ill., index. ; 24 cm.

Bahasa

English

ISBN/ISSN

978-0538478922

Klasifikasi

LQA/ABJ Mor

Edisi

3th ed.

Subjek

Entrepreneurship
Organizational development
Entrepreneurs
textbook-mm
tex

Versi lain/terkait

Lampiran Berkas

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