Buku/Printed Material
New products management
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect's adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.
Ketersediaan
Informasi Detail
- Judul Seri
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- Penerbit
- New York : McGraw-Hill., 2025
- Deskripsi Fisik
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xiv, 513 p. : figs. , tabs. ; 23 cm.
- Bahasa
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English
- ISBN/ISSN
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9781264968183
- Klasifikasi
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BHA Cra
- Edisi
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- Subjek
Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
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Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management