Buku/Printed Material

Corporate strategy : theory and practice

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This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

• Corporate ambition and capabilities
• Corporate portfolio analysis
• Corporate growth and portfolio strategy
• Managing and transforming the corporate profile
• Corporate parenting strategy and organization
• Corporate financial strategy
• Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Wiesbaden, Germany : Springer Gabler., 2019

Deskripsi Fisik

x, 282 p. : figs., boxs. ; 24,5 cm.

Bahasa

English

ISBN/ISSN

9783658254254

Klasifikasi

AD/ADF Pid

Edisi

-

Subjek

Corporate Strategy
Organizational development
textbook-mm
Portofolio management

Versi lain/terkait

Lampiran Berkas

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