Buku/Printed Material
The Art of the long view : planning for the future in an uncertain world
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life --bottom-line numbers, for instance--but the intangibles: our hope and fears, our belief and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.
This book, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new tehniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario excercise with the world’s leading institutions and companies, including the White House, EPA, Bellsouth, PG&E, and the International Stock Exchange.
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