Buku/Printed Material
Follow this path
Follow this path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses. You'll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book's 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, discover the best employee and customer motivators, and much more.
TABLE OF CONTENTS
Foreword
Introduction: The Path to Take
Ch. 1 Welcome to the Emotional Economy
Ch. 2 Discover the Talents of Each Employee
Ch. 3 The Route That Never Goes Astray
Ch. 4 Steering toward Engagement
Ch. 5 Directions for Enhancing and Managing Employee Engagement
Ch. 6 Emotional Economics, Part 1
Ch. 7 The Open Highway
Ch. 8 The Four Emotional States That Drive Customer Engagement
Ch. 9 Directions for Enhancing and Managing Customer Engagement
Ch. 10 Emotional Economics, Part 2
Ch. 11 Managing the Emotional Economy
Epilogue: A New Vision for a New Century
Endnotes
App. A Managerial Talent, Employee Engagement, and Business Unit Performance
App. B Employee Engagement, Satisfaction, and Business Unit-Level Outcomes: A Meta-Analysis
Acknowledgments
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