This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and…
As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage. Do you want to develop your own Business Strategy and beco…
Winner, Axiom Business Book Awards: 2011 Best Business Technology Book Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrat…
The twenty-first century has dawned with entrepreneurship as a major force shaping the global ecconomy. This book introduces you to the process of new venture creation and the critical knowledge you need to manage your business ince it formed. Table Of Contents : Section I : The Challenge Of Entrepreneurship Chapter 1 : The Foundations of Entrepreneurship Chapter 2 : Inside the Entrepre…