Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing…
Is downsizing the answer to solving corporate woes? Why is my company not growing? Why do companies fall sick, recover and subsequently succumb to the same ailments? If these questions sound familiar, chances are your company is in a slump and it does not seem like the situation will improve any time soon. Like many companies, yours has fallen sick due to corporate viruses such as global econom…
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…
In the U.S., service related activities have become dominant aspects of the economy and currently account for well over 50% of our GNP. The authors' framework eliminates outdated, low-value techniques originally created for manufacturing firms, replacing them with advanced techniques that fully leverage your investments in technology. Tyagi and Gupta begin by explaining why conventional balance…
For information professional, the key to success in this potentially destablizing context is to develop the new skills the workplace demands. Above all, the LIS professional must actively prioritize a commitment to continuous professional development. The information industry is growing fast and the LIS profession is experiencing very rapid change. This series has been designed to help you mana…