Operations and supply chain management

Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fourteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management.

Consumer behavior

Edisi

11th ed.

ISBN/ISSN

9780273787136

Deskripsi Fisik

492 p.: figs., tabs., index.; 27 cm.

Judul Seri

-

No. Panggil

BDB

Fundamentals of selling : customers for life through service

Edisi

13th ed.

ISBN/ISSN

9781259060557

Deskripsi Fisik

xxxi, 629 p.: charts., tabs., index.; 25 cm.

Judul Seri

-

No. Panggil

BQ 79

Designing and managing the supply chain : concepts, strategies, and case stu…

Edisi

3rd. ed

ISBN/ISSN

978-007-127097

Deskripsi Fisik

xxviii, 498 p. : figs., tabs., index. ; 25 cm.

Judul Seri

-

No. Panggil

BZA/TC 79

Supply chain management : strategy, planning, and operation

A Strategic Framework for Understanding Supply Chain Management   Borne from a course on supply chain management taught at Northwestern University’s Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems.   The Sixth Edition weaves in compelling case study examples,…

ABC's of relationship selling through service

ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…

Strategic brand management : building, measuring, and managing brand equity

Edisi

4th ed.

ISBN/ISSN

9780273779414

Deskripsi Fisik

590 p.: figure., index.; 27 cm.

Judul Seri

-

No. Panggil

BH/BHE/ADBE

Marketing research: an applied orientation

Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…

Market-based management : strategies for growing customer value and profitabi…

Edisi

3rd ed.

ISBN/ISSN

0-13-121193-5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

BAD