Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global p…
Explains the strategic business tool of outsourcing and why it will be necessary for all companies to adopt this strategy in the future. Offers examples of how companies have achieved a variety of objectives, from cutting costs to larger market share, through outsourcing.(text from the publisher)