It has covered a variety of topics in this book on how to lead people, but certainly not every situation youÂ’ll confront in your career as manager- or even within the first few weeks in your new role. The books give some insight into the techniques of managing people that will make the job more meaningful and understandable
This book challenges conventional wisdom about how to groom executives for the top positions in your firm. It presents a strategic framework for identifying and developing future executives that senior managers can use to find the "hidden" talents in their midst. The key is to look for the people with the capabilities to run the business tomorrow - not today. Full of vivid real-life examples, H…
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate…
A business parable about how companies can achieve remarkable results by helping their employees fulfill their dreams Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It’s not that we don’t dream of being great managers, it’s just that we haven’t found a practical and efficient way to do it. Unti…