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This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…
Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line man…
Good employees are your organization's most valuable resource. But attracting, developing, and retaining talented people requires and environment where people are energized and connected to their work, and where they take the initiative the often difficult journey to real empowerment at all levels of the organization and create a kind of "volunteer employee" workforce--employees who choose to w…
How can business leaders avoid being blindsided? Jim Harris has been helping organizations and leaders all over the world successfully identify and respond faster to emerging trends. In Blindsided! he brings these skills directly to you, highlighting best practices by interviewing dozens of business leaders and innovators - to get first hand insight into the processes they have successfully use…