Undergraduate course in Entrepreneurship and New Venture creation. This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into…
"...masih banyak orang bingung hendak melakukan usaha apa. Dengan melihat sekeliling lingkungan, ada kesempatan untuk menangkap peluang. Tinggal bagaimana merealisasikannya. Pengalaman melihat saudara yang sedang menjalankan bisnis sendiri merupakan salah satu motivator. Itu juga merupakan salah satu cara mencari usaha yang akan diterjuni." "Untuk menjual ide ke investor/sponsor, dibutuhka…
Menjadi entrepreneur itu mudah. Tapi menjadi entrepreneur yang tangguh perlu semangat yang tinggi dan persiapan mental. Itu pun tidak cukup. Pengetahuan bisnis yang terus menerus juga harus selalu diperoleh. Seorang entrepreneur harus selalu membuka mata, memasang telinga, dan mencari informasi sebanyak-banyaknya. Semua itu harus dilakukan karena dunia bisnis begitu dinamis. Perubahan begitu…
The present publication is a compilation of case studies prepared by a team of SME experts, poly-makers, and practitioners from the member countries of Bangladesh, India, Indonesia, Malaysia, Nepal, Pakistan, the Philippines, and Vietnam. In this study, the Asian Productivity Organization (APO) examines SME competitiveness through entrepreneurship development. Entrepreneurship is regarded as a…
Author Pink argues that athletes aren't the only Americans who are renouncing traditional team allegiances. Citing the country's 25 million self-employed workers, he predicts the incremental undermining of conventional corporate society. The job that your parents knew, he contends, is defunct. Pink believes that post-baby boomers subscribe to creating their own destinies, not to old company loy…
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social medi…
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp.…