TABLE OF CONTENTS Foreword Preface 1. Introduction 2. The Mystery at the Heart of It All: An Overview of Corning Technology 3. From Lore to Learning: Corning Finds Its "Formula" for Scientific Glassmaking 4. Craft and Science: Partners in Process Invention 5. Leveraging Technology: Corning and the Lessons of Strategic Partnerships 6. Corning and the Military: Innovation in an Era of…
Before you write a business plan, before you start marketing, before you look for funding, you should develop the most important tool in your business arsenal: a business model. A great business model sets amazing successes apart from failures. Don Debelak reveals how to create a winning business concept, develop a business plan around it, and turn it into a successful business venture. W…
Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time. But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, market…
Do values and social responsibility have any place in the profit-driven corporate world? Just ask the employees and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, and Microsoft, whose reckless or irresponsible practices and standards had jeopardized both their profits an…
This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring…
What Should I Do? This is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyer's Business EthicsNow.This application-basedtext takes the theory ofbusiness ethics andapplies it to the realisticscenarios that studentsmay encounter at allstages of the…
"Buku ini sangat inspiratif untuk membangun Personal Branding melalui proses Believing-Learning-Action! Saya yakin buku ini sangat membantu Anda mencapai sukses luar biasa baik sebagai marketer maupun entrepreneur"--Hermawan Kertajaya