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Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his…
This book takes a broad view of logistics, exploring all the main concepts within a wide business context, with a strong focus on application and practical situations. It gives a very up-to-date perspective on this fast moving field. It explores the management of logistics and its strategic role within an organization, while examining new developments in the field and providing an international…
Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for succe…
Contents : Chapter 1. Introduction to Accounting and Business Chapter 2. Analyzing Transactions Chapter 3. The Adjusting Process Chapter 4. Completing the Accounting Cycle Chapter 5. Accounting Systems Chapter 6. Accounting for Merchandising Business Chapter 7. Inventories Chapter 8. Sarbanes-Oxley, Internal Control, and Cash Chapter 9. Receivables Chapter 10. Fixed Assets and Intan…
In the field of business, the ever-growing dependency on global supply chains has created new challenges that traditional risk management must be equipped to handle. Contributions from leading academics and researchers provide an action-based framework that captures real issues, implementation challenges, and concepts emerging from industry studies.The handbook is divided into five parts: …
The need to understand risks and opportunities is inescapable when striving to grow any business. Hence a businessÂ’s ability to prosper in the face of risk is a prime indicator of its ability to compete. However the speed of change in markets, technology and communication combined with the diverse sources of risk, means that for risk management to be effective, it has to be methodical and b…