What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a power…
Dana Mead was one of the leaders of the '90s revolution in corporate management that ignited the United States' resurgence as the world's largest and most productive economy. In 1992, Mead spearheaded a transformation of one of the nation’s most troubled conglomerates, Tenneco. He went on to become a policy shaper and voice of industry. But no reward comes without risk, and Mead never once…
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-comme…
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.It’s a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make change happen. And it does—but not fast enough. Or effectively enough. Real value gets l…
Buku ini mengetengahkan profil Carlos Ghosn yang membuat banyak orang terkagum-kagum. Ghosn adalah seniman penyulap korporat super sibuk--mengepalai Renault di Prancis sementara tetap memegang jabatan CEO Nissan di Jepang. Dalam buku ini, penulis menceritakan kisah Ghosn dalam 24 bab ringkas dan mudah dicerna yang berisi analisis, riwayat, anekdot dan sitiran. Semuanya pada dasarnya diambil da…
Daftar Isi: Bab I. Change Bab II. Creating Stakeholders Value Bab III. Business Transformation Bab IV. Leading The Execution