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An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…
With a vibrant four-color design, the market-leading "Ethical Decision Making For Business: A Managerial Approach, 9/e, International Edition" delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associate…
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…
Quality management is essential to small and medium-sized enterprises (SMEs) in order to increase bottom-line results, save money and manage risks. Ray Tricker has already guided hundreds of businesses through the challenge and this new book, updated for the 2008 standard, provides: Relevant examples that put the concepts and requirements into a real-life context Down to earth explanations to h…
Eight essays by experts in the field explore all aspects of the work of modern nonprofit organizations and how managers can learn from the success of venture capitalists
How can business leaders avoid being blindsided? Jim Harris has been helping organizations and leaders all over the world successfully identify and respond faster to emerging trends. In Blindsided! he brings these skills directly to you, highlighting best practices by interviewing dozens of business leaders and innovators - to get first hand insight into the processes they have successfully use…
The Balanced Scorecard Management System has evolved from a simple management system to a fully-fledged framework for creating a strategy-focused organization. Remarkably popular in North America, Europe and Australasia, it is quickly growing in importance within Asia. This book provides a practical overview of how Asian companies are implementing balanced scorecards. In addition to over 15 cas…