This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
How can business leaders avoid being blindsided? Jim Harris has been helping organizations and leaders all over the world successfully identify and respond faster to emerging trends. In Blindsided! he brings these skills directly to you, highlighting best practices by interviewing dozens of business leaders and innovators - to get first hand insight into the processes they have successfully use…
Buku ini memandu Anda dalam menyusun peta proses untuk bisnis Anda sendiri. latihan dirancang dalam bentuk tahapan demi tahapan, sehingga dapat diikuti dengan mudah. Untuk mengasah keterampilan Anda, pada setiap akhir bab disediakan latihan komprehensif dalam bentuk studi kasus.