Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time. But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, market…
For information professional, the key to success in this potentially destablizing context is to develop the new skills the workplace demands. Above all, the LIS professional must actively prioritize a commitment to continuous professional development. The information industry is growing fast and the LIS profession is experiencing very rapid change. This series has been designed to help you mana…
The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who …
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social medi…
Discover the strategies, tools, and technologies necessary fordeveloping successful mobile learning programs In the modern, rapidly-expanding mobile learning environment,only clear guidelines and state-of-the-art technologies will standup to the challenges that lie ahead. With a smart focus thatcombines a proven process with all-important strategies andpractical applications, Mastering …
CONTENTS PART ONE: INTRODUCTION/BACKGROUND Introduction Chapter 1: The digital game-based learning revolution Chapter 2: The games generations: How learners have changed Chapter 3: Why education and training have not changed Chapter 4: Digital game-based learning: New hope for learner-centered training and education PART TWO: HOW GAMES TEACH AND WHY THEY WORK Chapter 5: Fun, play …