Menjadi entrepreneur itu mudah. Tapi menjadi entrepreneur yang tangguh perlu semangat yang tinggi dan persiapan mental. Itu pun tidak cukup. Pengetahuan bisnis yang terus menerus juga harus selalu diperoleh. Seorang entrepreneur harus selalu membuka mata, memasang telinga, dan mencari informasi sebanyak-banyaknya. Semua itu harus dilakukan karena dunia bisnis begitu dinamis. Perubahan begitu…
The present publication is a compilation of case studies prepared by a team of SME experts, poly-makers, and practitioners from the member countries of Bangladesh, India, Indonesia, Malaysia, Nepal, Pakistan, the Philippines, and Vietnam. In this study, the Asian Productivity Organization (APO) examines SME competitiveness through entrepreneurship development. Entrepreneurship is regarded as a…
Author Pink argues that athletes aren't the only Americans who are renouncing traditional team allegiances. Citing the country's 25 million self-employed workers, he predicts the incremental undermining of conventional corporate society. The job that your parents knew, he contends, is defunct. Pink believes that post-baby boomers subscribe to creating their own destinies, not to old company loy…
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social medi…
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp.…
Salah satu tugas pokok manajemen berkaitan erat dengan pemecahan masalah (problem solving) dan pengambilan keputusan (decision making). Disinilah riset menunjukkan peran pentingnya. Hasil riset akan menyediakan informasi yang efektif bagi manajemen untuk mengatasi masalah-masalah perusahan sekaligus meraih peluang yang berkaitan dengan bisnis perusahaan. Dalam buku ini anda akan memahami mat…