Firms must be able to adapt and evolve their capabilities due to the dynamic and sophisticated business environment in order to sustain their advantages and keepgrowing. A firm must continue to provide its existing products (goods and services) in the market, while at the same time to keep developing its business and growing. How do firms maintain their competitive advantages and adapt them in…
TABLE OF CONTENTS Foreword Preface 1. Introduction 2. The Mystery at the Heart of It All: An Overview of Corning Technology 3. From Lore to Learning: Corning Finds Its "Formula" for Scientific Glassmaking 4. Craft and Science: Partners in Process Invention 5. Leveraging Technology: Corning and the Lessons of Strategic Partnerships 6. Corning and the Military: Innovation in an Era of…
Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time. But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, market…
Do values and social responsibility have any place in the profit-driven corporate world? Just ask the employees and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, and Microsoft, whose reckless or irresponsible practices and standards had jeopardized both their profits an…
Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…