Digital marketing : strategy, implementation and practice

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…

Market your way to growth : 8 ways to win

If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong…

Project management : the managerial process

Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more…

A Leader's legacy

Jim Kouzes and Barry Posner, internationally recognized experts in the field of leadership and authors of the best-selling Leadership Challenge, explore a variety of today's most critical and difficult leadership issues. Unlike their other books, which follow The Leadership Challenge model directly, this book contains 22 short chapters on a variety of leadership-related topics, illustrated with…

Credibility : how leaders gain and lose it, why people demand It

In this best-selling book, Kouzes and Posner (authors of The Leadership Challenge) explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leader's capacity for developing and sustaining credibility. Kouzes and Posner show how leaders …

Group Decision Making : drawing out and reconciling differences

Authors developed the Analytic Hierarchy Process (AHP) for hierarchical decision making and the Analytic NEtwprk Process (ANP) for decicion-making in systems with dependence and feedback. This book contains the fundamentals of both theories as well as applications. The books’s protocols is follows: 1. Structure the problem to include all the factors that can influence the outcome. These fac…

Minaut Indonesia

Minaut Indonesia adalah metode pemecahan masalah dan pengambilan keputusan secara rasional dan sistematis. Metode ini menawarkan beberapa alat yang terbukti ampuh, yaitu : Analisisi Situasi Analisis Persoalan Analisis Keputusan AAnalisis Persoalan Potensial

Strategic management in the United State and Japan : a comparative analysis

Edisi

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ISBN/ISSN

0-88730-089-8

Deskripsi Fisik

xxv, 177 p. : tabs., index ; 23 cm.

Judul Seri

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No. Panggil

AD/AZM/QG 521 5533 78 Str

Boards that lead : when to take charge, when to partner, and when to stay ou…

Change is coming. Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can create debilitating questions of authority and dangerous meddling in day-to-day operations. Directors need a new road map—for when to lead, when to partner, and when to stay out of the…

Cases in management : Indonesian real companies

Diterbitkan sebagai jawaban atas makin besarnya kebutuhan akan studi kasus yang mengangkat berbagai kisah nyata mengenai perusahaan-perusahaan di Indonesia sebagai pelengkap bahan ajar di dunia pendidikan. Peran studi kasus real mengenai perusahaan real di Indonesia dalam membangun keahlian analitikal dan mengembangkan wawasan /pengetahuan sudah tidak dapat disangsikan lagi. Hal ini disebabkan …