Blue ocean shift : beyond competing - proven steps to inspire confidence and…

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…

Emotional branding : the new paradigm for connecting brands to people

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

Fundamentals of selling : customers for life through service

Edisi

13th ed.

ISBN/ISSN

9781259060557

Deskripsi Fisik

xxxi, 629 p.: charts., tabs., index.; 25 cm.

Judul Seri

-

No. Panggil

BQ 79

Ethical decision making in business : a managerial approach

With a vibrant four-color design, the market-leading "Ethical Decision Making For Business: A Managerial Approach, 9/e, International Edition" delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associate…

Business and its environment

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…

ISO 9001 : 2008 for small businesses

Quality management is essential to small and medium-sized enterprises (SMEs) in order to increase bottom-line results, save money and manage risks. Ray Tricker has already guided hundreds of businesses through the challenge and this new book, updated for the 2008 standard, provides: Relevant examples that put the concepts and requirements into a real-life context Down to earth explanations to h…

Harvard Business Review on nonprofits

Eight essays by experts in the field explore all aspects of the work of modern nonprofit organizations and how managers can learn from the success of venture capitalists

Corporate-level strategy : creating value in the multibusiness company

Edisi

-

ISBN/ISSN

0-471-04716-3

Deskripsi Fisik

xiv, 450 p. : index, apps., notes, exhibits ; 24 c

Judul Seri

-

No. Panggil

AZCL/AD

Managerial economics : foundations of business analysis and strategy

Edisi

11th. ed

ISBN/ISSN

9781259071515

Deskripsi Fisik

xx, 748 p.: tabs.; 24 cm.

Judul Seri

-

No. Panggil

AZA/JD 310

Blindsided : how to spot the next breakthrough

How can business leaders avoid being blindsided? Jim Harris has been helping organizations and leaders all over the world successfully identify and respond faster to emerging trends. In Blindsided! he brings these skills directly to you, highlighting best practices by interviewing dozens of business leaders and innovators - to get first hand insight into the processes they have successfully use…