Business communication today

Edisi

11th ed.

ISBN/ISSN

9780273779902

Deskripsi Fisik

617 p. : tabs., index.; 28 cm.

Judul Seri

-

No. Panggil

MA 75 Bov

M & A Integration : a framework for executives and managers

TABLE OF CONTENTS Preface Acknowledgments Ch. 1 The Promising World of Mergers and Acquisitions Ch. 2 Strategic and Financial Objectives: The Drivers of Integration Ch. 3 Laying the Groundwork: Managing the Transaction Stage Ch. 4 Assessing Key Target People Ch. 5 Preparing Stakeholder Communications and Value Preservation Ch. 6 Preparing for Integration: Managing the Transition Sta…

Corporate financial strategy

Corporate Financial Strategy is a practical guide to understanding the elements of financial strategy, and how directors and advisors can add value by tailoring financial strategy to complement corporate strategy. The book sets out appropriate financial strategies over the key milestones in a company’s life. It discusses the practicalities behind transactions such as: * Raising venture ca…

Lateral marketing : new techniques for finding breakthrough ideas

Edisi

-

ISBN/ISSN

0-471-45516-4

Deskripsi Fisik

xvi, 206 p. : index ; 24 cm.

Judul Seri

-

No. Panggil

BA 79

Blue ocean shift : beyond competing - proven steps to inspire confidence and…

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organizat…

Blue ocean strategy : how to create uncontested market space and make compet…

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, renderin…

Advertising and promotion : an integrated marketing communications perspective

Edisi

10th ed.

ISBN/ISSN

978--981-4575-11-9

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Judul Seri

-

No. Panggil

BK/BR

Market-based management : strategies for growing customer value and profitabi…

Edisi

3rd ed.

ISBN/ISSN

0-13-121193-5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

BAD

Market-based management : strategies for growing customer value and profita…

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…