Provides guidelines for determining whether a small or midsized business is a viable candidate for expansion into the global market, and if so what options are available, such as exporting, establishing alliances, starting entirely new operations overseas, or modifying an existing product to fill a foreign niche. Annotation c. Book News, Inc., Portland, OR (booknew.com)
The Balanced Scorecard has risen to the performance measurement challenge of the private sector and is equally well-equipped to facilitate a rapid and dramatic transition of twenty-first-century nonprofit and public organizations." —from Chapter Two The emphasis today on demonstrated organizational performance is not limited to private-sector corporations. Public and nonprofit agencies a…
Business Process Management has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and measurable value to their organizations. The book covers all major frameworks, including LEAN and Six Sigma, and offers a unique emphasis on BPM’s interrelationship with organizational management, culture, and leadership. Its common-sense ap…
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…
Pencapaian gemilang akan menjadi lebih bermakna apabila disertai dengan kesehatan secara holistik, baik mental, emosi, maupun fisik, sehingga keberhasilan tidak hanya terlihat dari hasil yang dicapai, tetapi juga dari kualitas hidup yang dijalani. Dalam arus peradaban yang penuh ketidakpastian dan ketegangan, banyak orang mencapai puncak karier hingga “kehilangan” diri sendiri. Kesuksesa…