CONTENTS Part I: The Game of Business 1. War and peace 2. Co-opetition -- Thinking complements; the value net ; surfing the net playing multiple roles ; friend or foe? 3. Game Theory -- Added value; rules; perceptions ; boundaries rationality and irrationality ; the elements of a game Part II: The Parats of strategy How to change the game 4. Players -- becoming a player; bringing in…
This book contains a summarization and integration the latest research in strategic management and related disciplines in a way that is accessible to students and practitioners and in a way that facilitates its application. Within each chapter, current thinking and research is incorporated in the discussion. Each chapter reflects the latest developments in strategic management research. The con…
Drawing on research and consulting experience with Coca-Cola, Bristol-Meyers Squibb, Daimler-Benz, 3M, and other companies, the authors argue that the key to improving research and development efforts and company performance rests not upon focusing solely on business processes, but upon changing the decision making process itself. A "smart organization" incorporates principles such as embracing…
The importance of TQC (Total Quality Control) in mass-production manufacturing has been demonstrated frequently and emphatically. TQC emphasizes an approach called “market-in” which stresses the importance of remembering the consumer in all aspects of business. In A Strategy for Corporate Innovation, Shirou Fujita provides an informative and stimulating description of how TQC was applie…