Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Drawing upon their own experience and a newly completed survey of the marketing programs of the Inc. 500 companies (done in conjunction with), the authors present ways to apply marketing approaches to entrepreneurial businesses. The text takes into consideration the money, personnel, and time constraints common to entrepreneurial firms. A sampling of topics includes positioning, targeting, segm…

Essentials of entrepreneurship and small business

The twenty-first century has dawned with entrepreneurship as a major force shaping the global ecconomy. This book introduces you to the process of new venture creation and the critical knowledge you need to manage your business ince it formed. Table Of Contents : Section I : The Challenge Of Entrepreneurship Chapter 1 : The Foundations of Entrepreneurship Chapter 2 : Inside the Entrepre…

Essentials of entrepreneurship and small business

This book, includes topics that are vital to any entrepreneur considering launching a business, all in a nageable 15 chapters. Theris a right way--and the wrong way--to launch a business. This book teaches entrepreneurs and entrepreneurs to-be the "right" way to launch their companies so they can maximize their probability of success. It progress in a logical fashion that reflects the input of …

The Entrepreneur's master planning guide : how to launch a successful business

Edisi

-

ISBN/ISSN

0-13-282814-6

Deskripsi Fisik

viii, 408 p. : ills., tabs., charts, apps., notes,

Judul Seri

-

No. Panggil

ABJ/AZH Wel

Invent reinvent thrive : the keys to success for any start-up, entrepreneur …

In today's uncertain world of business, one rule stands above the rest: If you want to survive--let alone thrive--you must embrace change. Everything else comes after. In Invent Reinvent Thrive Kellogg School ofManagement Professor Lloyd Shefsky provides the inspiration and insight any entrepreneur or family business needs for long-term success--and he backs it all up with proven models of w…

Prasetiya Mulya EDC on entrepreneurship education : strategi komprehensif me…

Pendidikan kewirausahaan menjadi salah satu isu menarik, mengingat masih banyaknya pendapat bahwa seorang wirausaha dilahirkan dan bukan dibentuk sehingga mereka sangat meragukan keberhasilan pendidikan kewirausahaan. Hasil dari suatu pendidikan kewirausahaan, tidak hanya di Indonesia, masih sering dipertanyakan. Setelah melalui proses pendidikan kewirausahaan, siswa akan menjadi apa atau menj…

You, too, can start your own business

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

202 p. : refs., figs. ; 22 cm.

Judul Seri

-

No. Panggil

ABJ/AZH Phi

Grow to greatness : smart growth for entrepreneurial businesses

The book then takes readers through chapters that explore whether the time is right to grow, how to do it, and how to manage the vital reality that growth requires the right leadership, culture, and people. Uniquely, this book aims to prepare readers for the day-to-day reality of growth, offering up the lived experiences of eleven entrepreneurs. Six workshops to assess where readers stand now a…

1101 business you can start from home

Be Your Own Boss. Make Your Own Hours. Make More Money. Rely on Your Own Ingenuity and Initiative: Work at Home. Whatever your dream of self-employment, this idea-packed guide will show you how to make it come true. Its practical, down-to-earth advice will help you join the millions of independent-spirited people like you who have decided to invest in themselves and run their own home-based …

How to start your own business

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xii, 139 p. : tabs., app., gloss. ; 22 cm.

Judul Seri

-

No. Panggil

ABJ/AZH Dam