TABLE OF CONTENTS Acknowledgments Foreword Introduction: How this Book Came to Be Sect. I Who are the Generations and why do they Collide? 1 Generational Turbulence 2 From World War II to the World Wide Web 3 The Tie-Dyed Preppy 4 Race, Religion, Gender...What Next? Sect. II Putting the Generations to Work 5 What Do You Want to be When You Grow Up? 6 From a Gold Clock to Founde…
In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”Drawing on her own powerful story as the daughter of a scientist who frequen…
Bias, sentiment and personal opinions cloud the judgement of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In this work, a guide to what really influences the decision-making process, Hersh Shefrin applies psychological research to stock selection, financial services, and corporate financial strategy. Through colourful…
This book outlines enabling you to discover your own financial DNA and to incorporate that invaluable knowledge into a successful financial strategy. In this book you will learn: * The powerful advantages of knowing your financial DNA * How effective communication generates wealth * How to find your own life purpose and build a quality life * How to make committed decisio…
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales—but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, …