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Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Eac…
Part 1 Introduction to Organizational BehaviorChapter 1 What Organizational Behavior?Chapter 2 Job PerformanceChapter 3 Organizational CommitmentPart 2 Individual MechanismsChapter 4 Job SatisfactionChapter 5 StressChapter 6 MotivationChapter 7 Trust, Justice, EthicsChapter 8 Learning and Decision MakingPart 3 Individual CharacteristicsChapter 9 Personality and Cultural ValuesChapter 10 Ability…
Optimizing staff performance is a key component of achieving outstanding business results. The new edition of Armstrong's Handbook of Performance Management is an essential companion for improving employee and organizational performance. From performance pay and giving feedback to managing underperformers, this handbook addresses all areas of performance management to enable students and pra…
This book connects competencies, business and people, with that of the human resources functioning and people challenges in an organizational context. The book is wide in its detail as it covers many aspects of competency mapping processes, work plans, connecting competencies to HR processes and establishes in detail as assessment and development center. It also provides a large number of tool…
Gain a better understanding of how human resources impacts both individuals and organizations with this market-leading, practical text. Snell/Morris/Bohlander's popular MANAGING HUMAN RESOURCES, 17TH EDITION builds upon a foundation of research and theory with an inviting, practical framework that focuses on today's most critical HR issues and current practices. The book's engaging writing styl…
While many texts are characterized as having either a "user" approach or a "preparer" approach, Financial Accounting: Including International Financial Reporting Standards is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the "Ethics, Fraud & Corporate Governance", "Your Turn" and "Case in Point" boxes throughout the chapters wh…
While there is a growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's 2nd edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market. The highly anticipated new edition retains each of the key features (e.g. TOC, writing style, pedagogy,…