Table Of Contents: Part 1. Introduction Chapter 1. Economics: foundations and models Chapter 2. Trade-Off, Comparative Advantage, and the Market System Chapter 3. Where Prices Come From: the interaction of demand and supply Chapter 4. Economic Efficiency, Government Price Setting, and Taxes Part 2. Markets in Action Chapter 5. Externalities, Environmental Policy, and Public Goods Ch…
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"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
Niven offers tips for businesses on how to use Balanced Scorecard more effectively for performance measurement. He explains the basics, how to use the system, implementing a team, training, communication planning, developing a strategy map, assessment, setting targets, cascading, budgeting, compensation, and corporate governance. Results and how to report them are discussed, and the book conclu…