Communication excellence

How good are your communication skills? Do you always convey the correct message, or do you sometimes feel that you are not fully understood? What this book provides is a ten-lesson course that will transform you into a consistently excellent communicator. Drawing on psychology, linguistics and Neuro-Linguistic Programming (NLP), it teaches you how best to interact with colleagues, bosses, offi…

The heart of change

Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization—you need to change people’s behavior. And that is never easy. The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership…

Business communication today

Edisi

13th ed.

ISBN/ISSN

978-1-292-09986-6

Deskripsi Fisik

668 p. : figs., tabs., index. ; 25 cm.

Judul Seri

-

No. Panggil

MA 75 Bov

Business communication today

Edisi

11th ed.

ISBN/ISSN

9780273779902

Deskripsi Fisik

617 p. : tabs., index.; 28 cm.

Judul Seri

-

No. Panggil

MA 75 Bov

Advanced brand management : from vision to valuation

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Advertising and promotion : an integrated marketing communications perspective

Edisi

10th ed.

ISBN/ISSN

978--981-4575-11-9

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Judul Seri

-

No. Panggil

BK/BR

Integrated advertising, promotion, and marketing communications

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…

The Professional secretary's handbook : the complete reference guide to today…

For every type of office environment, this all-new revision of the authoritative handbook for today's office features comprehensive coverage of modern office procedures, plus useful and practical information on office relationships, telecommunications, the latest on the electronic office, conducting meetings, editing and proofreading documents, and more. (barnesandnoble.com)

Management

Table Of Contents : Part 1. Foundation of Management Chapter 1. Managing Chapter 2. The External Environment and Organizational Culture Chapter 3. Managerial Decision Making Part 2. Planning: Delivering Strategic Value Chapter 4. Planning and Strategic Management Chapter 5. Ethics and Corporate Responsibility Chapter 6. International Management Chapter 7. Entrepreneurship Part 3…