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Ditemukan 51 dari pencarian Anda melalui kata kunci: subject="textbook-sm"
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  "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?))"
  "query" => "select b.biblio_id, b.title, b.image, b.isbn_issn, b.publish_year, mp.publisher_name as `publisher`, mpl.place_name as `publish_place`, b.labels, b.input_date, b.edition, b.collation, b.series_title, b.classification from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select bt.biblio_id from biblio_topic as bt left join mst_topic as mt on bt.topic_id=mt.topic_id where mt.topic like ?)) order by b.last_update desc limit 10 offset 40"
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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
cover
ABC's of relationship selling through service
Komentar Bagikan
Futrell, Charles M.

ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to dem…

Edisi
11 th ed.
ISBN/ISSN
978-0071289283
Deskripsi Fisik
xxxi, 538 p. : ill., tabs., figs., index ; 25 cm.
Judul Seri
-
No. Panggil
BQB
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Marketing research: an applied orientation
Komentar Bagikan
Malhotra, Naresh K.

Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…

Edisi
6th ed.
ISBN/ISSN
978-0-13-609423-4
Deskripsi Fisik
929 p. : figs., tabs., index. ; 27 cm.
Judul Seri
-
No. Panggil
BD 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Services marketing: integrating customer focus across the firm
Komentar Bagikan
Zeithaml, Valarie A.Gremler, Dwayne D.Bitner, Mary Jo

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…

Edisi
-
ISBN/ISSN
978-007-108696-7
Deskripsi Fisik
xxvii, 642 p. : figs., tabs., index. ; 25 cm.
Judul Seri
-
No. Panggil
BBC/BZT
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Market-based management : strategies for growing customer value and profitabi…
Komentar Bagikan
Best, Roger J.

Edisi
3rd ed.
ISBN/ISSN
0-13-121193-5
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
BAD

Edisi
3rd ed.
ISBN/ISSN
0-13-121193-5
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
BAD
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Market-based management : strategies for growing customer value and profita…
Komentar Bagikan
Best, Roger J.

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Edisi
4th ed.
ISBN/ISSN
978-0131293724
Deskripsi Fisik
xxii, 506 p.: igs., notes, gloss., index ; 24 cm.
Judul Seri
-
No. Panggil
BAD
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Integrated advertising, promotion, and marketing communications
Komentar Bagikan
Clow, Kenneth E.Baack, Donald

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Edisi
5th ed.
ISBN/ISSN
978-0-273-75328-5
Deskripsi Fisik
463 p. : figs., endnote, index ; 28 cm.
Judul Seri
-
No. Panggil
BA/MA
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Integrated advertising, promotion, and marketing communications
Komentar Bagikan
Clow, Kenneth E.Baack, Donald

This global edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at pearson has worked closely with educators.

Edisi
6th ed.
ISBN/ISSN
978-0-273-78698-6
Deskripsi Fisik
480 p, : figs., cases, endnotes ; 28 cm.
Judul Seri
-
No. Panggil
BA/MA
Ketersediaan2
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Green marketing management
Komentar Bagikan
Dahlstrom, Robert

GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detai…

Edisi
-
ISBN/ISSN
978-1111530372
Deskripsi Fisik
xvi, 334p. : ill. , tabs.,index. ; 25 cm.
Judul Seri
-
No. Panggil
BA/JNE
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Marketing management
Komentar Bagikan
Kotler, PhilipKeller, Kevin Lane

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…

Edisi
15th Ed.
ISBN/ISSN
978-1-292-09262-1
Deskripsi Fisik
714 p. : figs.,tabs.,app.,glossary.,index ; 27 cm.
Judul Seri
-
No. Panggil
BA
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
cover
Business and its environment
Komentar Bagikan
Baron, David P.

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…

Edisi
6th ed.
ISBN/ISSN
978-0136083924
Deskripsi Fisik
xx, 783 p. : references. index. ; 27 p
Judul Seri
-
No. Panggil
AZM/LUE 79
Ketersediaan1
Tambahkan ke dalam keranjang
Unduh MARCSitasi
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
Perpustakaan - Pusat Informasi Manajemen
  • Informasi
  • Pustakawan
  • Area Anggota

Tentang Kami

Perpustakaan PPM Manajemen merupakan bagian penting dari institusi pendidikan PPM School of Management (PPM Manajemen) di Jakarta. Perpustakaan ini berfungsi sebagai pusat sumber informasi yang mendukung kegiatan akademik, penelitian, dan pengembangan manajemen.

NPP : 3171062B0000001

 

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