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The market-leading text with the most comprehensive, flexible coverage of AIS available. This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all …
This book takes a broad view of logistics, exploring all the main concepts within a wide business context, with a strong focus on application and practical situations. It gives a very up-to-date perspective on this fast moving field. It explores the management of logistics and its strategic role within an organization, while examining new developments in the field and providing an international…
Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…
Part 1 Introduction to Organizational BehaviorChapter 1 What Organizational Behavior?Chapter 2 Job PerformanceChapter 3 Organizational CommitmentPart 2 Individual MechanismsChapter 4 Job SatisfactionChapter 5 StressChapter 6 MotivationChapter 7 Trust, Justice, EthicsChapter 8 Learning and Decision MakingPart 3 Individual CharacteristicsChapter 9 Personality and Cultural ValuesChapter 10 Ability…
Gain a better understanding of how human resources impacts both individuals and organizations with this market-leading, practical text. Snell/Morris/Bohlander's popular MANAGING HUMAN RESOURCES, 17TH EDITION builds upon a foundation of research and theory with an inviting, practical framework that focuses on today's most critical HR issues and current practices. The book's engaging writing styl…
Contents : Chapter 1. Introduction to Accounting and Business Chapter 2. Analyzing Transactions Chapter 3. The Adjusting Process Chapter 4. Completing the Accounting Cycle Chapter 5. Accounting Systems Chapter 6. Accounting for Merchandising Business Chapter 7. Inventories Chapter 8. Sarbanes-Oxley, Internal Control, and Cash Chapter 9. Receivables Chapter 10. Fixed Assets and Intan…
Bias, sentiment and personal opinions cloud the judgement of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In this work, a guide to what really influences the decision-making process, Hersh Shefrin applies psychological research to stock selection, financial services, and corporate financial strategy. Through colourful…
For undergraduate or graduate courses in Quality Management. This text focuses students on how to effectively manage quality. Students must understand their businesses, understand the quality body of knowledge, understand the available tools, and have a method for planning quality improvement based on this knowledge. ( www.amazon.com )