"Principles of Corporate Finance" is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book, the authors show how managers use financial theory to solve practical problems and as a way to respond to change by showing not just how, but why companies and management act as they do. This text is a valued reference for thousands of pract…
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his…
More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…
PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for succe…
IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Eac…
Part 1 Introduction to Organizational BehaviorChapter 1 What Organizational Behavior?Chapter 2 Job PerformanceChapter 3 Organizational CommitmentPart 2 Individual MechanismsChapter 4 Job SatisfactionChapter 5 StressChapter 6 MotivationChapter 7 Trust, Justice, EthicsChapter 8 Learning and Decision MakingPart 3 Individual CharacteristicsChapter 9 Personality and Cultural ValuesChapter 10 Ability…