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Consumer behavior : buying, having, and being
More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…
- Edisi
- 9th Ed.
- ISBN/ISSN
- 978-0137034963
- Deskripsi Fisik
- 680 p.: figs., tabs., gloss., indexs : 28 cm.
- Judul Seri
- -
- No. Panggil
- BDB Sol
Basic marketing research
PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…
- Edisi
- 7th ed.
- ISBN/ISSN
- 978-1439041406
- Deskripsi Fisik
- xxvi, 593p. : ill., tabs., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- BD 79 Chu
Digital marketing : strategy, implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Fa…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-1-292-07761-1
- Deskripsi Fisik
- xxiii, 702 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BA/WR 79 Cha
Essentials of entrepreneurship and small business management
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for succe…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0132453264
- Deskripsi Fisik
- 648 p. : figs., tabs., index ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ABJ/AZH Sca
Grow from within
IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Eac…
- Edisi
- -
- ISBN/ISSN
- 978-0071598323
- Deskripsi Fisik
- xii, 260p. : index. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- LQA/ABJ Wol
Organizational behavior : improving performance and commitment in the workplace
Part 1 Introduction to Organizational BehaviorChapter 1 What Organizational Behavior?Chapter 2 Job PerformanceChapter 3 Organizational CommitmentPart 2 Individual MechanismsChapter 4 Job SatisfactionChapter 5 StressChapter 6 MotivationChapter 7 Trust, Justice, EthicsChapter 8 Learning and Decision MakingPart 3 Individual CharacteristicsChapter 9 Personality and Cultural ValuesChapter 10 Ability…
- Edisi
- 5th ed.
- ISBN/ISSN
- 978-1-259-25554-0
- Deskripsi Fisik
- xxii, 585 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- LQ/AAC 79 Col
Business communication today
- Edisi
- 13th ed.
- ISBN/ISSN
- 978-1-292-09986-6
- Deskripsi Fisik
- 668 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- MA 75 Bov
- Edisi
- 13th ed.
- ISBN/ISSN
- 978-1-292-09986-6
- Deskripsi Fisik
- 668 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- MA 75 Bov
Business communication today
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273779902
- Deskripsi Fisik
- 617 p. : tabs., index.; 28 cm.
- Judul Seri
- -
- No. Panggil
- MA 75 Bov
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273779902
- Deskripsi Fisik
- 617 p. : tabs., index.; 28 cm.
- Judul Seri
- -
- No. Panggil
- MA 75 Bov
Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Pe…
Optimizing staff performance is a key component of achieving outstanding business results. The new edition of Armstrong's Handbook of Performance Management is an essential companion for improving employee and organizational performance. From performance pay and giving feedback to managing underperformers, this handbook addresses all areas of performance management to enable students and pra…
- Edisi
- -
- ISBN/ISSN
- 9781398603028
- Deskripsi Fisik
- xi, 266 p. : figs. ; tabs. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- FCK 363 Arm
Competency based HRM : a strategic resource for competency mapping, assessmen…
This book connects competencies, business and people, with that of the human resources functioning and people challenges in an organizational context. The book is wide in its detail as it covers many aspects of competency mapping processes, work plans, connecting competencies to HR processes and establishes in detail as assessment and development center. It also provides a large number of tool…
- Edisi
- -
- ISBN/ISSN
- 0-07-052804-7
- Deskripsi Fisik
- xii, 536 p. : figs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- FBDD/FA She
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management