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Operations management in the supply chain : decisions and cases
Operations Management in the Supply Chain: Decisions and Cases is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management. The size and focus of the book also make the text attrac…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-1259060878
- Deskripsi Fisik
- xviii, 558p. : ill., index. 30 cm.
- Judul Seri
- -
- No. Panggil
- CA 79 Sch
Operations management : processes and supply chains
- Edisi
- 11th ed.
- ISBN/ISSN
- 978-1-292-09386-4
- Deskripsi Fisik
- 663 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- CA 79 Kra
- Edisi
- 11th ed.
- ISBN/ISSN
- 978-1-292-09386-4
- Deskripsi Fisik
- 663 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- CA 79 Kra
Operations management
A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. The problems found in this text also contain ample support—found in the book’s solv…
- Edisi
- 10 th ed.
- ISBN/ISSN
- 978-1408283387
- Deskripsi Fisik
- 837p. : tabs., app., index. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- CA 79 Hei
Operations and supply chain management
Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fourteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management.
- Edisi
- 13th ed.
- ISBN/ISSN
- 978-0071289948
- Deskripsi Fisik
- 827p. : ill. cases. , index. ; 30 cm.
- Judul Seri
- -
- No. Panggil
- CA 79 Jac
Consumer behavior
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273787136
- Deskripsi Fisik
- 492 p.: figs., tabs., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BDB
- Edisi
- 11th ed.
- ISBN/ISSN
- 9780273787136
- Deskripsi Fisik
- 492 p.: figs., tabs., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BDB
Designing and managing the supply chain : concepts, strategies, and case stu…
- Edisi
- 3rd. ed
- ISBN/ISSN
- 978-007-127097
- Deskripsi Fisik
- xxviii, 498 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
- Edisi
- 3rd. ed
- ISBN/ISSN
- 978-007-127097
- Deskripsi Fisik
- xxviii, 498 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
Supply chain management : strategy, planning, and operation
A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University’s Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples,…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-380020-3
- Deskripsi Fisik
- 528 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC 79
Strategic brand management : building, measuring, and managing brand equity
- Edisi
- 4th ed.
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 p.: figure., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHE/ADBE
- Edisi
- 4th ed.
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 p.: figure., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHE/ADBE
Marketing research: an applied orientation
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-609423-4
- Deskripsi Fisik
- 929 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BD 79
Services marketing: integrating customer focus across the firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
- Edisi
- -
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- xxvii, 642 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operational Management 
Strategic Management