The present publication is a compilation of case studies prepared by a team of SME experts, poly-makers, and practitioners from the member countries of Bangladesh, India, Indonesia, Malaysia, Nepal, Pakistan, the Philippines, and Vietnam. In this study, the Asian Productivity Organization (APO) examines SME competitiveness through entrepreneurship development. Entrepreneurship is regarded as a…
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social medi…
Rather than put out yet a third edition of his two volumes on Organizational Development, Schein (management, Massachusetts Institute of Technology) has developed a third volume to the series, focusing on the interaction between consultants--from therapists and social workers to parents and friends--and their clients. He draws much of the material from the two previous volumes, but entirely rea…