Advanced brand management : from vision to valuation

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Emotional branding : the new paradigm for connecting brands to people

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

Logistics and supply chain management

Edisi

4th ed.

ISBN/ISSN

978-0-273-73112-2

Deskripsi Fisik

xii, 276p. : figs., index ; 24 cm.

Judul Seri

-

No. Panggil

BZA/TC

Kewirausahaan dan inovasi : perspektif manajemen strategis

Konsep inovasi banyak dimanfaatkan oleh organisasi atau perusahaan sebagai sumber pertumbuhan bisnis. Namun, inovasi umumnya dimulai dengan terobosan kreativitas. Maka, tugas organisasi adalah mencipta lingkungan kerja yang memotivasi karyawan membangun gagasan untuk membuat solusi baru agar memenuhi harapan konsumen yang berubah. Inovasi berarti ada pada customer/user, memengaruhi harga, me…

Harvard Business Review on customer relationship management

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New R…

Strategic brand management : building, measuring, and managing brand equity

Edisi

4th ed.

ISBN/ISSN

9780273779414

Deskripsi Fisik

590 p.: figure., index.; 27 cm.

Judul Seri

-

No. Panggil

BH/BHE/ADBE

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…

Market-based management : strategies for growing customer value and profitabi…

Edisi

3rd ed.

ISBN/ISSN

0-13-121193-5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

BAD

Market-based management : strategies for growing customer value and profita…

This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…

Marketing management

For these Global Editions, the editorial team at Pearson has collaborated with educator across the world to address a wide range of subject and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.Ta…