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Advanced brand management : from vision to valuation
Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…
- Edisi
- -
- ISBN/ISSN
- 0-471-47925-X
- Deskripsi Fisik
- xv, 296 p. : case studies, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BH 79
Logistics and supply chain management
- Edisi
- 4th ed.
- ISBN/ISSN
- 978-0-273-73112-2
- Deskripsi Fisik
- xii, 276p. : figs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC
- Edisi
- 4th ed.
- ISBN/ISSN
- 978-0-273-73112-2
- Deskripsi Fisik
- xii, 276p. : figs., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BZA/TC
Kewirausahaan dan inovasi : perspektif manajemen strategis
Konsep inovasi banyak dimanfaatkan oleh organisasi atau perusahaan sebagai sumber pertumbuhan bisnis. Namun, inovasi umumnya dimulai dengan terobosan kreativitas. Maka, tugas organisasi adalah mencipta lingkungan kerja yang memotivasi karyawan membangun gagasan untuk membuat solusi baru agar memenuhi harapan konsumen yang berubah. Inovasi berarti ada pada customer/user, memengaruhi harga, me…
- Edisi
- -
- ISBN/ISSN
- 9786235233802
- Deskripsi Fisik
- xvi, 504 p. ; 21 cm.
- Judul Seri
- -
- No. Panggil
- ABJ 42
Strategic brand management : building, measuring, and managing brand equity
- Edisi
- 4th ed.
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 p.: figure., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHE/ADBE
- Edisi
- 4th ed.
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 p.: figure., index.; 27 cm.
- Judul Seri
- -
- No. Panggil
- BH/BHE/ADBE
Business and its environment
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge. Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0136083924
- Deskripsi Fisik
- xx, 783 p. : references. index. ; 27 p
- Judul Seri
- -
- No. Panggil
- AZM/LUE 79
Harvard Business Review on corporate governance
This books contains seven articles focusing on both policies and strategic challanges for senior managers working with boards or dealing with government issues. Contents: ; Crisis prevention: How to gear up your board ( Walter J. Salmon ); Empowering the Board ( Jay W. Lorsch ); A New tool for Board: The strategic audit ( Gordon Donaldson ); The promise of the governed corporation ( John P…
- Edisi
- -
- ISBN/ISSN
- 0-57851-237-9
- Deskripsi Fisik
- v, 227 p. : notes, index ; 21 cm.
- Judul Seri
- The Harvard Business Review Paperback Series
- No. Panggil
- AZA/AD
Strategic Management concepts : a competitive advantage approach
- Edisi
- 14th.ed.
- ISBN/ISSN
- 978-0-273-76760-7
- Deskripsi Fisik
- 416 p. index : 28 cm.
- Judul Seri
- -
- No. Panggil
- ADBE
- Edisi
- 14th.ed.
- ISBN/ISSN
- 978-0-273-76760-7
- Deskripsi Fisik
- 416 p. index : 28 cm.
- Judul Seri
- -
- No. Panggil
- ADBE
Strategic management: concepts and cases
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated an…
- Edisi
- 15th ed.
- ISBN/ISSN
- 978-1-292-01689-4
- Deskripsi Fisik
- 682 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- ADBE 79
Strategic management competitiveness & globalization : concepts & cases
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic…
- Edisi
- 11th.ed.
- ISBN/ISSN
- 978-1-285-42517-7
- Deskripsi Fisik
- xxiv, 404 p. : figs., index. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- ADBE 79
Mastering business in Asia: succeeding with the balanced scorecard
The Balanced Scorecard Management System has evolved from a simple management system to a fully-fledged framework for creating a strategy-focused organization. Remarkably popular in North America, Europe and Australasia, it is quickly growing in importance within Asia. This book provides a practical overview of how Asian companies are implementing balanced scorecards. In addition to over 15 cas…
- Edisi
- -
- ISBN/ISSN
- 0-470-82141-8
- Deskripsi Fisik
- x, 317 p. : figs., exh., case., app., index ; 23 c
- Judul Seri
- Mastering Business in Asia
- No. Panggil
- AD/ADBE/AZA 55
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management