Organizations today face a stark choice: change or fail. Transformation has become the only constant of the business landscape, and those companies that cannot adapt are doomed. But Karl SchoemerÂ’s New Reality program is here to help businesses make the tough choices that will lead to success. This book includes practical tools to help managers and employees: * Adapt to change *…
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every mar…