Provides guidelines for determining whether a small or midsized business is a viable candidate for expansion into the global market, and if so what options are available, such as exporting, establishing alliances, starting entirely new operations overseas, or modifying an existing product to fill a foreign niche. Annotation c. Book News, Inc., Portland, OR (booknew.com)
As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage. Do you want to develop your own Business Strategy and beco…
This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast i…