Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and…
For courses in Management Information Systems (MIS) The authoritative, case-based view into how businesses leverage information systems Kenneth and Jane Laudon's popular Management Information Systems: Managing the Digital Firm, along with MyLabTM MIS, continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary bu…
A story about the founders of the social-networking website, Facebook, especially his most famous creator: Mark Zuckerberg. On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg (Jesse Eisenberg) sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global socia…