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Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell
Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall…
- Edisi
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- ISBN/ISSN
- 1-57851-221-2
- Deskripsi Fisik
- 469 p. : photos, notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- ABJ/BH 62 Koe
Emotional branding : the new paradigm for connecting brands to people
An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…
- Edisi
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- ISBN/ISSN
- 1-58115-078-4
- Deskripsi Fisik
- xxxii, 319 p. : notes, index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BH/BTC
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management