Enchantment : The Art of changing hearts, minds and actions

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…

The Stakeholder corporation : the body shop

This book examines the business case for good corporate citizenship and gives a workable management system for auditing and transforming stakeholder relationships. It provides numerous case studies of successful businesses, which demonstrate that stakeholder inclusion is both practical and good business. The central proposition of this book is that the long term value of a company rests primari…

The X-Factor : getting extraordinary results from ordinary people

This book identifies all the relevant managerial pieces and illustrates how they work together to form a complete system called "big picture" - one that enables any manager to achieve exceptional, off-the-charts results on a regular basis. With people and motivation the driving forces behind the X-factor, this groundbreaking book shows you how to: a. Implement the PRAM model - plans, relati…

Business process mapping guidebook : untuk meningkatkan kepuasan pelanggan

Edisi

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ISBN/ISSN

978-9794422738

Deskripsi Fisik

xviii, 426 p.: figs., tabs. ; 24 cm.

Judul Seri

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No. Panggil

BDBA/CEQ Jac

Management

This book introduces the essentials of management as they apply within the contemporary work environment. Particular attention is paid to cultural diversity, the global economy, ethical behavior and social responsibility, and the use of technology. Instructor’s Manual, Student Study Guide, Test Bank, Computerized Test Bank, Transparency Acetates, Video Package, Video Guide CD-ROM and Case Bo…

Just don't do it!: challenging assumptions in business

Does keeping up with all the business gurus and their latest theories make your head spin? Do you suffer “management theory overload” every time you walk into the business section of the bookstore? The marketplace is flooded with management experts claiming that if you apply their methods, your business will become spectacularly successful. But how can all of them be right? And how can …

Managing services : using technology to create value

"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management wi…

Advanced brand management : from vision to valuation

Advanced Brand Management: From Vision to Valuation has been specifically written for anyone who needs to know how to manage the most valuable assets in the business world - brands. Paul Temporal, one of the world’s leading branding experts, presents a guide on developing and managing sophisticated stratEgies that will ensure lasting brand value. Dr Temporal gives answers to the many questio…

Emotional branding : the new paradigm for connecting brands to people

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to…

Harvard Business Review on customer relationship management

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New R…