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Enchantment : The Art of changing hearts, minds and actions
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Faceboo…
- Edisi
- -
- ISBN/ISSN
- 978-0241953648
- Deskripsi Fisik
- xxi, 211 p. : ill., figs. ; 23 cm.
- Judul Seri
- -
- No. Panggil
- AD/BAD Kaw
Management
This book introduces the essentials of management as they apply within the contemporary work environment. Particular attention is paid to cultural diversity, the global economy, ethical behavior and social responsibility, and the use of technology. Instructor’s Manual, Student Study Guide, Test Bank, Computerized Test Bank, Transparency Acetates, Video Package, Video Guide CD-ROM and Case Bo…
- Edisi
- 7th ed.
- ISBN/ISSN
- 0-471-43570-8
- Deskripsi Fisik
- xxxix, 501 p. : figs., tabs., gloss., suplement ;2
- Judul Seri
- -
- No. Panggil
- AA Sch
Harvard Business Review on customer relationship management
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New R…
- Edisi
- -
- ISBN/ISSN
- 1-57851-699-4
- Deskripsi Fisik
- 192 p. : index ; 21 cm.
- Judul Seri
- A Harvard Business Review Paperback Series
- No. Panggil
- BTC/AD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management