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Questionnaire design : how to plan, structure and write survey material for …
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also in…
- Edisi
- -
- ISBN/ISSN
- 0-7494-4181-X
- Deskripsi Fisik
- xii, 289 p. tabs., figs., notes, refs., index ; 24
- Judul Seri
- -
- No. Panggil
- BDF 41
Marketing research: an applied orientation
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-609423-4
- Deskripsi Fisik
- 929 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BD 79
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management