Consumer behavior

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team wit…

Strategic thinking for the next economy

Edisi

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ISBN/ISSN

0-7879-5729-1

Deskripsi Fisik

xi, 317 p. : figs., tabs., index ; 24 cm.

Judul Seri

-

No. Panggil

AD/AEC Str

Decision making at the top : the shaping of strategic direction

Edisi

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ISBN/ISSN

-

Deskripsi Fisik

ix, 208 p. : tabs., notes, index ; 24 cm.

Judul Seri

-

No. Panggil

AD/AEC Don

Strategy and choice

Edisi

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ISBN/ISSN

0-262-24033-5

Deskripsi Fisik

viii, 402 p. : notes, refs., tabs., figs., index ;

Judul Seri

-

No. Panggil

AD/AEC 78 Str

Corporate strategy : tools for analysis and decision-making

Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness o…

Business war games : how large, small, and new companies can vastly improve t…

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every mar…

The 24 hour business plan : a step-by-step guide to producing a tailor-made b…

A guideline on how to set out a good business plan, an essential requirement for any new business. The first section is an easy-to-follow guide setting out a logical business plan. The second section is a detachable "blank" business plan which can be filled in by the reader. Ron Johnson also wrote "How to Manage People", "Company Training Policy and Practice" and "Building Success through People".

Making strategy work : leading effective execution and change

What better place to start a book on implementing new corporate strategy than with AT&T during its landmark breakup in 1984. Amid this grand upheaval, Wharton management professor Hrebiniak had an enlightening conversation with colleague Randy Tobias, then a division head at AT&T and later CEO of Eli Lilly. Tobias confided that his biggest leadership challenge was not in coming up with a new st…

Handbook of business strategy 1986/1987 yearbook

Edisi

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ISBN/ISSN

0-88712-625-1

Deskripsi Fisik

various pages : tabs., figs., index ; 24 cm.

Judul Seri

-

No. Panggil

AD 78 Han

Value shift : why companies must merge social and financial imperatives to ac…

Do values and social responsibility have any place in the profit-driven corporate world? Just ask the employees and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, and Microsoft, whose reckless or irresponsible practices and standards had jeopardized both their profits an…