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This book, includes topics that are vital to any entrepreneur considering launching a business, all in a nageable 15 chapters. Theris a right way--and the wrong way--to launch a business. This book teaches entrepreneurs and entrepreneurs to-be the "right" way to launch their companies so they can maximize their probability of success. It progress in a logical fashion that reflects the input of …
text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. (amazon.com)
Consultants Means and Schneider examine the changes prompted by the advent of e-business. Case studies look at the effects of these changes on particular companies and major industries. Strategies are presented for expanding markets, leveraging capital, increasing efficiency, and making the most of a company's potential. Chapters describe the de-capitalizing of traditional companies, value-adde…
In view of the spectacular successes of e-business pioneers such as Cisco, FedEx, and Priceline.com, there can no longer be any doubt that the future of business is inextricably bound up with the Internet. Written by the top e-business strategists at KPMG Consulting/Metrius, Digital Transformation provides executives with a road map for leading their companies through the transition from busine…
Following in the successful vein of Managing for the Future (1992) and Managing in a Time of Great Change (1995), the incomparable Peter Drucker is back with fresh thoughts, insights, and knowledge about the ever-changing business society around us and the ever-expanding management roles required of us all-chiefs, executives, managers, and knowledge workers alike. Two main themes are explore…
The market-leading text with the most comprehensive, flexible coverage of AIS available. This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all …
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for succe…