The phrase "information overload" had become a commonplace even before the Internet changed the way we think about knowledge distribution. In our newly digital world, where cell phones, palm devices, and email are ubiquitous, the most precious commodity of all is attention. Companies that can't command the attention of their customers and employees will suffer in what Thomas H. Davenport and Jo…
Table of Contents Part 1. Introduction Chapter 1. Thinking Like an Economist Chapter 2. Comparative Advantage Chapter 3 Supply and Demand: An Introduction Part 2. Competition and the Invisible Hand Chapter 4. Elasticity Chapter 5. Demand: The Benefit Side of the Market Chapter 6. Perfectly Competitive Supply: The Cost Side of the Market Chapter 7. Efficiency and Exchange Chapter 8…