Provides guidelines for determining whether a small or midsized business is a viable candidate for expansion into the global market, and if so what options are available, such as exporting, establishing alliances, starting entirely new operations overseas, or modifying an existing product to fill a foreign niche. Annotation c. Book News, Inc., Portland, OR (booknew.com)
Pesatnya perkembangan teknologi, terutama teknologi komunikasi, semakin sengitnya kompetisi, dan bermacam persetujuan perdagangan bebas, bersama-sama memunculkan perubahan radikal dalam dunia bisnis. Seiring dengan itu terbuka berbagai tantangan dan- bagi yang siap-berbagai kesempatan usaha. Philip S. Orsino, salah satu pengusaha paling sukses di Amerika Serikat, memaparkan kiat-kiat sukses …
This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast i…