Services marketing: integrating customer focus across the firm

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…

Creating an "Open Book" Organization

Provides the first how-to, hands on model for this revolutionary new way of managing. By following his step-by-step guidelines and studying his enlightening examples, you will learn how to transform your company into a high-performance culture-one in which all employees, like partners, receive strategic and financial information about the business and rewards based on results. A rich workbook o…

Consumer behavior

Edisi

11th ed.

ISBN/ISSN

9780273787136

Deskripsi Fisik

492 p.: figs., tabs., index.; 27 cm.

Judul Seri

-

No. Panggil

BDB

Services marketing: integrating customer focus across the firm

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…